PAN Communications Director
Pesticide Action Network (PAN) is seeking a
passionate, pragmatic and innovative Communications Director. The ideal
candidate is deeply rooted in the discipline of strategic communications for
social change, has a flair for crafting compelling narratives to mobilize
target audiences, and is well-versed in online organizing best practices. The
Communications Director leads — and collaborates closely with — a small
and mighty team that includes the Communications Associate and Digital
Production Manager.
S/he is responsible for cultivating the organizational “voice,” developing message platforms, and ensuring consistency across all branded materials and channels. Additionally, the Communication Director oversees the creation and implementation of digital engagement and online fundraising strategies, and collaborates with staff across the organization as part of the program leadership team.
We’re looking for an experienced professional with exceptional writing skills and a deep understanding of and commitment to PAN’s mission to transform the food and farming system. Personal or professional knowledge of relevant social and environmental justice issues like pesticide policy, genetic engineering and sustainable agriculture are highly desirable. Self-direction, flexibility and a collaborative approach are also key, as is a sense of humor.
This is an 80% position — 4 days/week — located in either PAN’s Berkeley or Minneapolis office.
The Organization
Pesticide Action Network (PAN) North America works
to create a just, thriving food system, working with those on the frontlines —
farmers, farmworkers, families with young children, Native people and rural
communities — to tackle the health, economic and environmental problems created
by our industrialized system of food and farming. We are part of a global
network that works to reclaim the future of food and farming from corporate
interests. Our organizational values are here: http://www.panna.org/about-us/mission-values.
Responsibilities & Qualifications
The Communications Director collaborates
closely with other members of the Communications Team and staff across the
organization. Primary areas of responsibility for this role include: - Leading
the Communications Team, including setting team meetings and agendas,
supervising staff and interns, and managing the department budget.
- Driving
the creation, implementation and evaluation of the annual strategic
communications plan to maximize the organization’s impact and reach.
- Supervising
the creation and implementation of digital engagement strategies through
PAN’s online channels, including our advocacy email list, social media and
websites.
- Crafting
values-based, audience-specific message memos & talking points in
support of specific advocacy campaigns.
- Drafting
compelling action alerts, fundraising appeals, blogs, website content and
campaign resources.
- Ensuring
that quality, branding and messaging are consistent in all internal and
external communications. This includes being an expert “vetter,” copy
editor and writing coach for others on staff.
- Driving
online fundraising strategies, implementation and evaluation.
- With
other members of the program leadership team, supporting strategic
planning, fundraising, board engagement and capacity building across the
organization.
- Collaborating
with partners to strengthen shared campaigns and build the larger food and
agricultural justice movements.
Required qualifications include:
- 3+
years of demonstrated success as a results-driven communications leader,
including deep understanding of the role strategic communications plays in
achieving policy changes and political wins.
- Proven
experience with audience research and message development to mobilize
civic engagement.
- Exceptional
writing, editing, verbal and analytical skills.
- Experience
supervising staff, leading a team and managing a department budget.
- Knowledge
of online analytical tools, including Google Analytics.
- Experience
with website platforms like Drupal or Wordpress, as well as advocacy tools
like Action Network or Salsa. Familiarity with Salesforce and Smartsheet
is a plus, as is familiarity with Google Apps and HTML.
Compensation
Competitive salary, depending on
qualifications, experience and location. PAN offers an extensive benefits
package, including health, dental and vision insurance, a 403(b) retirement
plan, vacation and sick leave, and flexible scheduling.
Application Process
Submit a letter of application describing
your specific interest in and qualifications for this position, your resume and
salary requirements, and three brief writing samples intended for different
audiences to jobpost@panna.org
(link sends e-mail), including “Communications Director Application”
in the subject line. The position is open until filled. Ideally, the new
Communications Director will begin on February 1, 2018. Selection of candidates
for interview is ongoing. If you have questions about this position, please
email jobpost@panna.org
(link sends e-mail).PAN embraces diversity and is actively committed to increasing diversity among our staff, board and volunteers. We are seeking individuals from a wide variety of ethnic, racial and social backgrounds for this position. We strongly encourage people of color or with roots in other countries or cultures to apply. PAN does not discriminate against applicants or employees for reasons of race, color, disability, religion or creed, national origin or ancestry, gender, gender identity, sexual orientation, marital status, prior convictions, incarceration or age.